HYDERABAD, October 9, 2026: Lifestyle, one of India’s leading fashion destinations, has unveiled its latest festive campaign in Hyderabad, with popular actress Pooja Hegde adding glamour to the launch at its Begumpet store. The occasion also highlighted the opening of Lifestyle’s 10th store in the city at League City Mall, Bandlaguda–Jagir–Kismatpura.
Spread across 31,000 sq. ft., the new store aims to offer customers an elevated shopping experience, featuring a wide range of fashion and lifestyle products.
Festive Fashion Meets Contemporary Style
The latest festive campaign showcases a curated collection of contemporary designs, trendy silhouettes, premium fabrics and intricate detailing at accessible prices. Featuring vibrant colours, embroidery, embellishments and sequins, the collection offers versatile styles for festive celebrations, family gatherings and special occasions.
The campaign brings together a comprehensive range of products, including apparel, footwear, handbags, sunglasses, beauty products, watches and fragrances, positioning Lifestyle as a one-stop destination for festive shopping and gifting.
Ethnicwear Collection for Men and Women
A key highlight of the festive edit is Melange by Lifestyle, which presents a wide selection of contemporary ethnicwear for men and women.
Women can explore elegant ethnic sets starting at ₹2,599, while men can choose from festive kurtas starting at ₹1,799. The collection combines traditional elements with modern styling, catering to a variety of festive occasions.
Western Wear for Every Celebration
The festive collection also features an extensive range of western wear inspired by international fashion trends.
Women can discover dresses from Ginger and Code, featuring satin and lace styles, with prices starting at ₹1,899. For men, Code and Bossini offer celebration-ready shirts starting at ₹1,999, while Forca denim styles begin at ₹1,299.
From elegant occasionwear to stylish party outfits, the collection offers fashionable options for customers looking to refresh their wardrobes this festive season.
Lifestyle Expands Its Presence in Hyderabad
With the launch of its 10th Hyderabad store, Lifestyle continues to strengthen its presence in the city’s retail fashion market. The new outlet at League City Mall brings together contemporary fashion, ethnicwear and lifestyle essentials under one roof.
The festive campaign reflects the brand’s focus on combining international-inspired designs, premium craftsmanship and accessible pricing, offering customers a wide range of choices for the upcoming festive season.
