Curated Multi-Designer Store Bridges Online Fashion Discovery with the Confidence of an In-Store Shopping Experience
CityLightBuzz: Hyderabad, October, 2026: Vionara, a curated multi-designer fashion destination celebrating India’s diverse design talent, has opened its doors in Hyderabad, bringing together an exclusive selection of emerging and established Indian designers under one roof. Located at Kimtee Banjara Heights, Road No. 12, Banjara Hills, the store aims to offer fashion-conscious shoppers a distinctive destination to discover premium designer labels, contemporary styles and exclusive collections.
The store was unveiled by distinguished guests Smt. Gadwal Vijayalakshmi, Vice Chairperson of the Telangana State Planning Board and In-charge of CM Prajavani; Smt. Kanika Tekriwal, Founder and CEO of JetSetGo; and Smt. Kamini Saraf, National Vice-Chairperson of FICCI FLO.
Founded by Hritviekha R. Jain and Rekha Kimtee, Vionara seeks to bridge the gap between online fashion discovery and the confidence of shopping in person. While digital platforms offer access to a wide variety of designer collections, customers often prefer to experience the fabric, fit, finish and overall quality before making a purchase. At the same time, emerging and independent designers face challenges in establishing affordable offline retail spaces.
Vionara addresses these challenges by offering a curated shopping experience where customers can explore, touch, feel, try on and style their favourite designs before purchasing.
A Curated Destination for India’s Finest Designers
Unlike conventional single-brand stores, Vionara brings together collections from designers across India, including several labels that are not readily available in Hyderabad. With exclusive
designer offerings and carefully selected collections, the store aims to provide shoppers with distinctive fashion choices beyond mainstream retail.
The designer portfolio includes celebrated names such as Samant Chauhan, Siddharth Bansal, Swati Vijaywargiya, Abraham Thakore and Mandira Wirk. The store also showcases collections from emerging and established designers and labels, including Jhubhinav Chadhav, Kshitij Chaudhary, Swatee Singh, Rimi Nayak, Angsa, Jdang, Nautanky, Scarlet Sage, Priyanka Jain, Simar Tuli, 63 East, Rara by Rishika, Akriti Gulati, AM by Anita Mittal, House of Rohit Doshi, Samridhi Bajaj and Studio Surbhi, among others.
Fashion, Festive Wear and Lifestyle Under One Roof
Vionara offers a diverse range of Western wear, Indo-Western ensembles, festive collections and menswear. The selection is complemented by accessories and lifestyle products, including limited-edition festive collections, silver jewellery, handbags, footwear and perfumes.
The store combines contemporary luxury with timeless aesthetics, catering to shoppers looking for versatile everyday styles, premium prêt collections and outfits for special occasions.
To enhance the shopping experience, Vionara also integrates an in-store digital catalogue with online discovery, allowing customers to connect digital browsing with the convenience of physical shopping.Speaking about the concept, Hritviekha R. Jain, Founder of Vionara, said the store brings together contemporary luxury, distinctive design and timeless aesthetics while enabling customers to explore and experience designer fashion in a more personalised setting.
Making Designer Fashion More Accessible
Rekha Kimtee, Founder of Vionara, said the store was created to bring a thoughtfully curated collection of Indian designer fashion to Hyderabad. She highlighted its wide range of styles, from prêt to couture-inspired designs, and its focus on making premium fashion more accessible to local shoppers.
As Hyderabad’s fashion culture continues to evolve, Vionara aims to reduce the need for shoppers to travel to other metropolitan cities to discover distinctive designer prêt collections. By offering independent designers an affordable offline platform and customers a personalised shopping experience, the store seeks to strengthen the connection between designer creativity and contemporary retail.
Guests Praise Vionara’s Fashion Offering
Smt. Kanika Tekriwal, Founder and CEO of JetSetGo, praised the store’s extensive selection of Indian wear, Western wear, menswear and festive fashion. She noted that Vionara offers shoppers a range of stylish choices for the Navratri season and other special occasions.
Smt. Kamini Saraf, National Vice-Chairperson of FICCI FLO, appreciated the store’s curation, highlighting its diverse fashion offering spanning prêt to couture-inspired styles. She observed that its wide selection caters to different tastes and brings festive fashion choices together in one destination.
With its mix of established labels, emerging designers, occasion wear and lifestyle products, Vionara aims to establish itself as a distinctive addition to Hyderabad’s premium fashion and retail landscape. Store Address: Vionara, Kimtee Banjara Heights, Road No. 12, Banjara Hills, Hyderabad.
